Privacy Policy

Last Updated: March 11, 2026

The AAM Group (“AAM,” “we,” “us,” or “our”) values your privacy. This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you interact with our websites, platforms, marketing communications, advertising, and online services (collectively, “Services”). It applies to all visitors, customers, members, distributors, and other individuals who access or use our Services.

This Privacy Policy applies to The AAM Group and its affiliated brands and websites, including but not limited to:

The AAM Group
AAMUSA Inc.
Automotive Accessories Marketing
AAM
Aftermarket Websites®
Diesel Pro
Engine Pro
Parts Pro
Total Truck Centers
ReadyPosts
NStore-TV
Insight or Program Logins

We operate these Services as a single organization and apply consistent privacy practices across our brands.

1. Information We Collect

We collect personal information in the following categories:

A. Information You Provide Directly

We collect information you choose to provide, including:

Name
Email address
Phone number
Company name and business details
Shipping and billing addresses
Account credentials
Purchase history and transaction details
Communications you send to us (including emails, form submissions, or support requests)
Any other information you provide through registrations, purchases, surveys, promotions, or similar interactions

B. Information We Collect Automatically

When you visit or use our Services, we may automatically collect:

IP address and general location information derived from IP address
Device and browser information
Operating system and device identifiers
Pages viewed, search activity, clicks, and site navigation patterns
Date/time stamps and interaction history
Referral URLs and campaign identifiers
Cookies, pixels, tags, and similar tracking technologies

C. Information from Third Parties

We may receive information from third-party sources such as:

Advertising and analytics partners (for example, conversion data and audience segments)
Social networks (if you interact with our ads or pages)
Payment processors (confirmation of payment and fraud screening signals)
Fulfillment or shipping providers (delivery confirmation and address standardization)

2. Cookies, Pixels, and Tracking Technologies

We use cookies, pixels, and similar technologies to:

Enable essential website functionality
Maintain sessions and user authentication
Remember preferences and improve user experience
Measure traffic and performance analytics
Deliver and measure marketing campaigns
Support interest-based advertising and remarketing

Our tracking and advertising technologies may include, but are not limited to:

Meta Pixel
Google Ads conversion tracking and remarketing
LinkedIn Insight Tag
HubSpot marketing automation and tracking
Campaign Monitor email marketing tracking
Other analytics and advertising tools used to measure performance and audience engagement

You can control cookies through your browser settings. Disabling cookies may limit functionality and may prevent certain features from working correctly.

3. How We Use Your Information

We use personal information for purposes including:

Providing and operating our Services
Processing purchases, transactions, and payments
Delivering order fulfillment and customer service
Managing accounts
Communicating with you about orders, account updates, service updates, or requested information
Sending marketing communications, promotional offers, and newsletters
Creating and maintaining customer profiles for sales and marketing purposes
Delivering interest-based advertising and remarketing
Measuring the effectiveness of our marketing and advertising campaigns
Improving our websites, services, and customer experience
Securing our systems and preventing fraud or abuse
Complying with legal obligations and enforcing our terms and policies

4. How We Share Information

We may share your personal information as follows:

A. Service Providers and Vendors

We share information with service providers who help us operate our Services and support our business, such as:

Website hosting and IT infrastructure providers
Payment processors
Shipping and fulfillment partners
Customer support platforms
Marketing and email platforms
Advertising and analytics providers
Security and fraud prevention vendors
Internal workflow and task management systems (including Asana)

These vendors are authorized to access personal information only to perform services on our behalf and are contractually required to protect it.

B. Affiliates and Brands

We may share personal information within The AAM Group and across our affiliated brands for internal business purposes, including marketing, analytics, and customer support.

C. Advertising and Targeted Marketing Partners

We may share information with advertising and marketing partners and their service providers to support:

Interest-based advertising
Cross-context behavioral advertising
Remarketing campaigns
Conversion tracking and attribution

This may involve sharing identifiers such as cookie IDs, device IDs, IP address data, or hashed contact data (for example, hashed email addresses) with platforms including Meta, Google, LinkedIn, and others. Under certain state privacy laws, including the California Consumer Privacy Act (CCPA) and the Texas Data Privacy and Security Act (TDPSA), some of these disclosures may constitute a “sale” or “sharing” of personal information. For more information on how to opt out, see Section 5 (Do Not Sell or Share My Personal Information) and Section 6 (Your Choices and Privacy Rights).

D. Legal, Safety, and Business Transfers

We may disclose personal information:

If required by law or legal process
To protect rights, safety, and security
In connection with corporate restructuring, merger, acquisition, financing, or sale of assets

5. Do Not Sell or Share My Personal Information

Under applicable state privacy laws, including the CCPA and TDPSA, you have the right to opt out of the “sale” or “sharing” of your personal information for targeted advertising purposes.

Categories of Personal Information Sold or Shared

We may sell or share the following categories of personal information with advertising and marketing partners:

Identifiers (e.g., cookie IDs, device IDs, hashed email addresses, IP addresses)
Internet or network activity (e.g., browsing history, search activity, interaction data)
Geolocation data (general location derived from IP address)

Third Parties Who Receive This Information

We share this information with advertising platforms, analytics providers, and marketing partners, including Meta, Google, LinkedIn, and HubSpot.

How to Opt Out

You may opt out of the sale or sharing of your personal information by:

Submitting a request through our website contact form at theaamgroup.com
Emailing us at sales@theaamgroup.com with the subject line “Do Not Sell or Share”
Calling us at (423) 282-0211
Enabling the Global Privacy Control (GPC) signal in your browser — we recognize GPC as a valid opt-out request where required by law

We will not discriminate against you for exercising your opt-out rights. You will continue to receive the same quality of service regardless of your privacy choices.

6. Your Choices and Privacy Rights

A. Marketing Communications

You may opt out of marketing emails at any time by clicking the unsubscribe link in the email.

Even if you opt out of marketing emails, you may still receive transactional or service-related communications.

B. Cookies and Tracking Controls

Most browsers allow you to:

Block or delete cookies
Restrict certain tracking technologies
Adjust privacy and security settings

If you disable cookies, some website features may not function correctly.

C. Your Privacy Rights

You have the right to:

Confirm whether we are processing your personal data
Request access to the personal information we maintain about you
Request deletion of your personal information (subject to legal exceptions)
Request correction of inaccurate personal information
Obtain a portable copy of your personal data in a readily usable format
Request information about disclosures of your personal information to third parties
Opt out of the sale or sharing of your personal information (see Section 5)
Opt out of targeted advertising
Opt out of profiling that produces legal or similarly significant effects

To exercise any of these rights, contact us using any of the following methods:

Website: Submit a request through the contact form at theaamgroup.com
Email: sales@theaamgroup.com
Phone: (423) 282-0211

We will acknowledge your request within 10 business days and respond within 45 calendar days. If we need additional time, we will notify you of the extension and the reason.

We may need to verify your identity before processing your request. If we cannot verify your identity, we may deny the request and notify you of the reason.

D. Authorized Agents

You may designate an authorized agent to submit a privacy request on your behalf. We may require the agent to provide proof of authorization (such as a signed written permission or power of attorney) and may require you to verify your identity directly.

E. Do Not Track (DNT) Signals

Some browsers transmit a Do Not Track (DNT) signal. We make best efforts to honor DNT signals by limiting non-essential tracking for users who enable this setting. However, there is no universally accepted standard for DNT, and we cannot guarantee that all third-party services embedded in our sites will honor it.

F. Global Privacy Control (GPC)

Where required by law, we recognize the Global Privacy Control (GPC) opt-out preference signal as a valid request to opt out of the sale or sharing of personal information. If your browser sends a GPC signal, we will process it as an opt-out request for that browser and device.

G. Texas Data Privacy and Security Act (TDPSA)

If you are a Texas resident, you have additional rights under the Texas Data Privacy and Security Act (TDPSA), effective July 1, 2024. In addition to the rights listed in Section 6C above, the TDPSA provides the following:

We do not process sensitive personal data (as defined by the TDPSA) without your consent. Sensitive data includes racial or ethnic origin, religious beliefs, health diagnosis, sexual orientation, citizenship or immigration status, genetic or biometric data, children's data, and precise geolocation.
We recognize universal opt-out mechanisms, including the Global Privacy Control (GPC), as valid opt-out requests under the TDPSA.
We process personal data for the purposes described in Sections 3 and 4 of this Privacy Policy. The categories of data we collect are described in Section 1. Some sharing with advertising partners may constitute a “sale” under the TDPSA (see Section 5).

H. Canadian Privacy Law (PIPEDA)

If you are located in Canada, your personal information may be subject to the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy laws.

We collect, use, and disclose your personal information with your knowledge and consent, except where permitted or required by law. You may withdraw your consent at any time by contacting us, subject to legal or contractual restrictions.
You have the right to access the personal information we hold about you, request correction of inaccurate or incomplete information, withdraw consent, and challenge our compliance with PIPEDA.
The AAM Group is responsible for the personal information in our possession, including information transferred to third parties for processing. We require third-party service providers to protect personal information in a manner consistent with this Privacy Policy.
If you believe we have not handled your personal information appropriately, you may contact us using the methods in Section 13. If you are not satisfied with our response, you may file a complaint with the Office of the Privacy Commissioner of Canada (OPC) at priv.gc.ca.

I. Appeals Process

If we deny your privacy request in whole or in part, you have the right to appeal our decision.

To submit an appeal:

Email us at sales@theaamgroup.com with the subject line “Privacy Appeal” within 30 days of receiving our decision
Include your original request, our response, and the reason you believe the decision should be reconsidered

We will review your appeal and respond within 60 days. Our response will include a written explanation of our decision.

If your appeal is denied and you believe we have violated your rights:

Texas residents may file a complaint with the Texas Attorney General at texasattorneygeneral.gov
Canadian residents may file a complaint with the Office of the Privacy Commissioner of Canada at priv.gc.ca
California residents may file a complaint with the California Attorney General at oag.ca.gov

7. Data Retention

We retain personal information only as long as reasonably necessary for the purposes described in this Privacy Policy. Specific retention practices include:

Account data is retained while your account is active and for a reasonable period afterward, or until you request deletion
Transaction and purchase records are retained as required for tax, legal, and business compliance
Marketing data (such as email preferences and campaign interactions) is retained until you unsubscribe or request removal
Analytics data is retained according to the settings of each analytics platform we use
Communications (emails, support requests) are retained as needed to resolve issues and maintain business records

When personal information is no longer needed, we securely delete or anonymize it. Retention periods vary based on the nature and purpose of the data, legal requirements, and business needs.

8. Cross-Border Data Transfers

The AAM Group is based in the United States. If you access our Services from outside the United States, including from Canada, your personal information may be transferred to, stored in, and processed in the United States, where data protection laws may differ from those in your jurisdiction.

By using our Services, you consent to the transfer of your personal information to the United States. We take reasonable steps to ensure that your personal information receives an adequate level of protection in the jurisdictions in which we process it.

9. Security

We maintain reasonable administrative, technical, and physical safeguards designed to protect personal information. No system is completely secure, and we cannot guarantee the absolute security of your data.

10. Children's Privacy

Our Services are not intended for children under the age of 13. We do not knowingly collect personal information from children. If we learn that we have collected information from a child under 13, we will promptly delete it.

11. Third-Party Links and Services

Our Services may contain links to third-party sites, tools, or applications. We are not responsible for the privacy practices of those third parties. We encourage you to review the privacy policies of any third-party service you access through our platforms.

12. Changes to This Privacy Policy

We may update this Privacy Policy periodically. The “Last Updated” date at the top indicates when it was most recently revised. Continued use of our Services after changes constitutes acceptance of the updated policy.

13. Contact Us

If you have questions, concerns, or would like to submit a privacy request, you may contact us through any of the following channels:

Website: Submit a request through the contact form at theaamgroup.com
Email: sales@theaamgroup.com
Phone: (423) 282-0211
Mail: The AAM Group, c/o Aftermarket Websites® Manager, 198 Industrial Park Road, Piney Flats, TN 37686

We will acknowledge privacy requests within 10 business days and provide a substantive response within 45 calendar days. If additional time is needed, we will notify you of the extension and the reason.