Baja Designs

Baja Designs


185 Boostick Boulevard






25 years ago, Baja Designs was founded with a passion and thirst for off-road. Performance driven and race proven – Baja Designs engineers and manufactures American made products, using only the best components available, right here in San Diego, California. Since the beginning, we have engineered revolutionary ways to stay at the forefront of motorcycle and automotive lighting. The first product developed was a Dual Sport kit that made pure off road motorcycles minimally street legal. Our intimate knowledge of motorcycle electrical capabilities eventually led us to engineer the first HID motorcycle race light. Founder and Lead engineer Alan Roach, an avid Baja 1000 motorcycle racer, was able to fine tune a motorcycle’s limited light optics to maximize rider comfort, speed, and safety. As a result, BD lights have won every professional and amateur motorcycle and ATV Baja 1000 class for over 15 years. As our engineers and racers advanced to truck and buggy racing, the next evolution began. The engineers quickly adapted their race winning HID motorcycle lights to their new race vehicles. With amazing speed, BD HID lights were adopted by the vehicle race community and could be found on the majority of Baja 1000 winning vehicles. In the process, BD engineers became well known as “The Scientists of Lighting” and were sought out by professional race teams to develop and aim their vehicle lighting. LED lights were the next natural evolution of lighting and BD was the first company to develop a forward projecting LED light bar which was introduced and raced in the 2005 Baja 1000. That original LED light bar has evolved into a line of the highest performing and race winning LED lights on the market. Revolutionizing industry leading lights is not just a job at BD, but a lifelong passion for both the owners and employees. The BD product line is dedicated to being BRIGHTER, BOLDER, and BETTER, which is why we truly are “The Scientists of Lighting”.

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1-OF-1 EXCLUSIVE: Codename

1-OF-1 EXCLUSIVE: Codename "Perfect Storm" Husqvarna FE501 - Motowhips X Baja Designs Collab

Recently, Baja Designs had the pleasure of spending a day at the Motowhips facility in Moorpark, CA. Justin Myerson, founder and engineer at Motowhips, was kind enough to guide us through one his most recent builds: a Husqvarna FE501 nicknamed "Perfect Storm." After over a decade of building bikes, Justin's knowledge and expertise on his craft shines through in this build. Make sure to check out there website linked below! Featuring an XL-80 headlight front [...]

USP SERIES No. 1: OVERVIEW: what makes Baja Designs THE BEST??

USP SERIES No. 1: OVERVIEW: what makes Baja Designs THE BEST??

In this new USP Overview video we break down exactly what makes Baja Designs the leaders of lighting in the off-road industry. This is the 1st of our 6 point video series dissecting the 5 Unique Selling Propositions that make our lights tick. Diving deep into the science behind our lights, you will be able to see all the details that go into making our lights Brighter, Bolder, and Better. For 30 years now, racers and enthusiasts have been running, and still ru [...]

Levi Shirley  | Baja Designs Racer Bio

Levi Shirley | Baja Designs Racer Bio

We are very excited to introduce Levi Shirley, one of Team BD's newest racers! All he asked was that we make him look cool, but he did that himself! We are looking forward to following his race schedule, and you should too! Check out his schedule and merch at You can also follow Levi on Instagram @levishirley #TeamBD #bajadesigns

Luke McMillin TT83 Baja Race Lighting Prep

Luke McMillin TT83 Baja Race Lighting Prep

Building a proper lighting package takes careful planning. Doing so on one of the most competitive race trucks of all time is no exception, especially when we have some secret new tech in the works???? The BD crew took every detail into account when optimizing @lukemcmillin83 ‘s lighting package to his specific needs. Take a behind the scenes glimpse at what Baja prep looks like to the Scientists of Lighting. You might see a few more of these special red B [...]

Team Papas - Ampudia Racing | #TeamBD Shop Tour

Team Papas - Ampudia Racing | #TeamBD Shop Tour

The #teambd shop tour steps inside Team Papas - Ampudia Racing as they prepare for the Baja 500. Bothers Rodrigo and Alan come from a family rooted in racing and both continue the family's tradition of racing in Baja. See their behind the scenes and hear how they got started in off-road racing. For more information about Team Papas - Ampudia Racing: [...]

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