The AAM Group

Partners, Not Customers

Automotive Accessories Marketing

About Us

The AAM Group (AAM USA, Inc.) is the automotive aftermarket’s leading program distribution group and specialty marketing firm dedicated to the growth and success of its partners, from warehouse distributors and suppliers to local retailers and installers. To accomplish this goal, AAM provides a breadth of marketing and technology tools to benefit its automotive accessory wholesale distributors, retailers and installers, and our partnering suppliers, including B2B purchasing solutions, digital cataloging, data coaching, website development, mobile apps, print sales collateral, video training, strategic consultation, and more.

A distribution network for brand-name internal engine parts and a specialty engine parts producer, Engine Pro now also offers marketing and technology tools to support engine builders, machine shops, and parts resellers.

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One of the oldest full-service marketing programs of its kind, Parts Pro is designed to drive traffic and grow sales for businesses specializing in performance automotive aftermarket products and services.

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Performance Corner® brings world-class marketing support to truck and performance customers of Competition Specialties, Inc., a warehouse distributor headquartered in the Pacific Northwest.

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A trailblazer in the marketplace, Total Truck Centers offers marketing and sales resources to help retailers and installers of truck and SUV aftermarket accessories grow their local authority positions.

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AAM Through the Years

Started in 1988 by five daring warehouse distributors with one big idea and a whole lot of shared vision, The AAM Group today stands as the largest program distribution group in the SEMA marketplace, with marketing and technology capabilities to rival anyone in the industry. We’re pretty proud of what we’ve built over the last 3+ decades, and invite you to learn more about our history by clicking below.

Our Marketing Toolkit

Through our four marketing programs—Engine Pro, Parts Pro, Performance Corner®, and Total Truck Centers—The AAM Group administers marketing tools and technology that help resellers and installers become local legends in aftermarket accessories and services.

Aftermarket Websites®

Get your very own website designed to get you found locally, within 15 days of payment! Our sites are mobile friendly and designed to make you your area's go-to accessories destination. They also include five annual product feeds and one-on-one support.

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PACE

PACE is a complete B2B Web solution for warehouse distributors and their customers, conceived and designed by The AAM Group to help its membership sell their inventory more effectively. This fully featured B2B system offers robust functionality with a high amount of customization.

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Account System

Our one-stop Web portal provides one-login access to nearly every AAM tool!

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Videos

In the Garage YouTube videos walk you through the unboxing and installation of the hottest new products, while our AAM University training series provides exclusive education to help you move more merchandise.

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Rapid Signup/On the Map

Get listed on suppliers' dealer locators by submitting your store listing through our easy-to-use portal. AAM will forward this information to all of your selected vendors.

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AAM Sign Shop

Our discounted signage program helps turns potential shoppers into paying customers by telling passers-by who you are and what you sell!

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Email Center

Email Center helps you quickly create and send email that communicates new products, hot deals, and other information to get customers back in your door. The service lets you send unlimited emails and offers time-saving tools like prepared templates, drag-and-drop editing (no technical knowledge required!), the ability to bill and accept payments through email, list management, one-on-one support, and much more.

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PRO Rebates

Offered exclusively through your Total Truck Centers and Performance Corner® warehouse distributors, the PRO Rebates program gives you cash back on your purchases of certain vendors during special promotional periods throughout the year. With rebates ranging from 2 to 5%, the more you buy, the more you get back! Rebates are automatically mailed to you in the form of prepaid Visa debit cards to spend as you see fit.

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N-Store TV

Free service makes reseller showrooms sizzle with curated product videos streamed to a Roku-equipped smart TV in their shop. Customers can discover products beyond that which shops have the room to display or inventory.

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Aftermarket Payments

The industry’s lowest credit card processing rates for local shops with no hidden or unnecessary fees of any kind. Choose the Standard Plan (2.5% plus $0.10 transaction fee) or Cash Discounting Plan (3% paid by customers plus $0.10 transaction fee paid by shop).

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Keys to Ride

Annual SEMA truck build created in partnership with a featured AAM supplier partner. Resellers gain entries by purchasing qualifying amounts of specified brands, with six lucky finalists vying to win the truck at a live SEMA drawing.

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Some of Our Suppliers

The AAM Group's tools and resources are sponsored by some of the biggest and most trusted names in the automotive aftermarket. With their support, we are able to offer many program benefits at no cost to resellers!

Click a logo to view that supplier partner’s information and resources.

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Our Members

Our network of regional warehouse distributors makes it easy to get what you need, when you need it. Dedicated to personal service and sensitive to the needs of independent aftermarket retailers, our member WDs are committed to earning your trust and your business. No matter where you are, we've got a distribution location to serve and support you!