It's a passion and drive to manufacture affordable high quality products for the Jeep enthusiast. Fishbone employees understand the enthusiast because we are Jeep enthusiasts. The only difference is that we've spent 20+ years of our career working in the offroad aftermarket industry. Fishbone employees use their Jeeps as daily drivers, hardcore offroad rigs and have gone through the same Jeep build progression that every Jeep owner experiences. Because of these experiences we make sure our products are jig fitted during the manufacturing process because like you, we want the installation to go as easy as possible. The name Fishbone literally fell out of the sky - One day when walking from our warehouse to the office an employee noticed there was a fish on the roof of the building. It became the office joke as we discussed who would be climbing onto the roof to remove it. The fish was our unofficial company mascot and as we went through potential company names, Fishbone kept coming back. It stuck both on the roof and as the name of the company and will now be with us forever.